The Fruehauf Engineering Story
27.95 45.95 $27.95 - $45.95
An illustrated history of Fruehauf's engineering innovations from 1914-1997 as told by their clever advertising strategy which received awards and was responsible for positioning the company ahead of their competitors. The authors have used the ads to piece together the history of the company and tell the story of Fruehauf, the first name in transportation! Included are anecdotes from many Fruehauf'ers as well as insight into Fruehauf's research and development. Eighty pages of text and illustration tells the chronological Fruehauf story in softcover format. Price includes US Shipping.